Logic20/20 Inc., a management and technology consulting firm based in Seattle, has acquired Brainbox Consulting, another Seattle consulting company specializing in business intelligence, data warehousing, and data analytics. The terms of the deal have not been disclosed, however there will be no layoffs as a result of the acquisition, said Brainbox founder and CEO Adam Nathan in an e-mail.
“Our singular focus as part of the integration was the people and accordingly, the entire Brainbox team has been offered positions at Logic20/20,” he said. “As part of the integration, the Logic20/20 consulting leadership team will be expanding.”
Nathan will join Logic20/20 leadership, becoming one of the senior directors supporting strategic accounts.
The partnership between the two companies began almost 10 years ago when they collaborated on a complex business intelligence project. As they worked together, the companies found that they were a good cultural fit and that they shared similar goals for combining modern technology and data analysis to advise businesses on strategy.
“The Northwest values locally cultivated and long-term business relationships,”said Logic20/20 CEO Christian O’Meara in a release. “Partnerships cannot be built overnight. The wealth of knowledge and expertise between us is one element. However, the real world experience working alongside each other through the years is frankly the most important component.”
Logic20/20 was founded in 2005 and was an early-adopter of cloud technology and machine learning as tools in analyzing market sizes for businesses in its management consulting services. That same year, Brainbox Consulting was founded with a goal to help its clients identify the right personnel at the right time using its proprietary Virtual Services Model for its business intelligence assessments.
Logic20/20 has a greater breadth of service than Brainbox did, Nathan said, so through the acquisition, Brainbox will be able to increase its potential to help clients both from both a business enablement and technology capability perspective. Brainbox will bring to Logic20/20 its Virtual Services Model for assessments and knowledge of both Tableau’s data visualization software and Microsoft’s SharePoint work collaboration software.
“The combined firms are better positioned to expand offerings across business lines and technology,” said Nathan. “This development deepens our industry knowledge, better positioning us to help our clients transform the way they do business.”