More changes are coming to Instagram.
As the photo-sharing social network slowly rolls out changes to its feed algorithm, the company also today announced another tweak, allowing users to post much longer videos.
Instagram will allow people to post videos up to 60 seconds in length, a substantial increase from the 15-second limit set when the social media giant introduced video in June 2013. It allowed advertisers to post 60 second videos two months ago, and now that feature is coming to all users.
In a blog post, the company said that time spent watching video has increased by 40 percent in the last six months. The longer videos “mean more diverse stories from the accounts you love,” it noted.
It’s not a surprising move from Instagram, given how its parent company Facebook has also been placing more emphasis on video.
Instagram also announced today that it will allow iOS users to make videos out of multiple clips from your camera roll.