Update: Google and Orbitera are not disclosing terms of the deal but TechCrunch reports the startup sold for just over $100 million.
In the battle for the cloud, Google consistently lags behind Amazon Web Services and Microsoft Azure. But the Mountain View, Calif.-based tech titan hopes to catch up with its competitors through key acquisitions. Today Google announced that Orbitera, a platform for buying and selling software, will join its cloud operation.
Orbitera is a cloud commerce company headquartered in Los Angeles. Its customers include software vendors, service providers, and IT channel organizations. For Google, access to Orbitera’s network of software vendors is a big benefit from the deal.
“Looking to the future, we’re committed to maintaining Orbitera’s neutrality as a platform supporting multi-cloud commerce,” says Google. “We look forward to helping the modern enterprise thrive in a multi-cloud world.”
Orbitera CEO Marcin Kurc assured customers that the service will not be changed and will continue to support existing cloud platforms in the wake of the acquisition.
“It quickly became clear to us that becoming a part of Google would lead to the best possible outcome for our customers,” he said in a blog post. “We will continue to deliver the products and services our customers rely on with the added scale that Google provides.”
