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Amazon golden ticket
An Amazon employee drops a golden ticket into a Prime Now delivery bag. (Amazon Photo)

They may not have won a trip to Willy Wonka’s chocolate factory, but hundreds of lucky Amazon Prime Now customers did find golden tickets in their deliveries recently as part of a promotion by the retail giant.

As a way of saying thank you to Prime members during the holiday season, Amazon handed out prizes across the United States ranging from free dinner via Amazon Restaurants to free plane tickets. The aim was to reward customers with experiences that they could enjoy with all the time they were saving by using Prime and avoiding trips to the store.

Actress Lea Michele, famous for her role on the Fox television series “Glee,” even got in on the act and did a surprise delivery. The moment was captured on Michele’s Instagram account, as she said she surprised some guy named Mitch with his golden ticket.

Prime Now will be operating until 11:59 p.m. on Christmas Eve to help extra-last-minute shoppers get a gift under the tree or secure more food and drink for a holiday party. The service provides fast delivery on tens of thousands of items via its website and mobile app. Two-hour delivery is free and one-hour delivery is available for $7.99.

For what it’s worth, if your Prime Now bag doesn’t make you a winner, you can get a Willy Wonka chocolate bar wrapper (without chocolate?) and Golden Ticket replica on Amazon for $5.25 and it will arrive before Christmas.

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