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Front Desk CEO Jon Zimmerman.
Front Desk CEO Jon Zimmerman.

Front Desk is raising more capital to fuel growth of its business management system.

The Seattle-based startup today announced a $3.5 million round with existing investors Floodgate, Second Avenue Partners, Version One Ventures, and Rich Barton all participating. Total funding for the three-year-old company is now $14.7 million.

Front Desk CEO Jon Zimmerman told GeekWire that the fresh funding will go toward product development and increased marketing efforts for its mobile-first software that helps thousands of businesses both big and small manage scheduling, payments, and other administrative tasks.

Front DeskGiven that there are around five million businesses in the U.S. that sell personal services, Zimmerman said there is “virtually endless potential” to expand the company’s customers base.

“With Front Desk, businesses can garner insights at a glance to make informed decisions about staffing, pricing, customer service needs and growth opportunities,” explained Zimmerman, a former T-Mobile and Expedia analytics guru. “By automating administrative tasks, Front Desk can also improve employee productivity and ensure clients always receive consistent, reliable, and excellent service.”

Front Desk, named one of our Seattle 10 companies in 2014, has grown quickly since debuting in 2012, attracting an array of customers — from yoga studios to music schools — in countries all around the world. The startup employs 50 and will bring in an additional $1 million later this month from a “significant investor in this space,” Zimmerman said.

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