An Internet search on the evolution of the Bing logo returned some fresh hits Thursday as tweaks were made at the 6-year-old Microsoft product.
It’s the third variation of the logo, which was last updated in September 2013, according to Ad Age, which reported on the changes ahead of the release of the new design. The logo now has an upper case “B” and has changed color from yellow to green.
A Microsoft spokeswoman told Ad Age that the green “is easier to see over yellow,” and the new look displays well “across Windows devices and services.”
The only other visible change is to the bird in the negative space of “b” next to the word Bing. It lost its tail.
“Bing is a successful standalone business and also a key component of many experiences inside and outside of Microsoft,” a Microsoft representative told Search Engine Land. “We’re changing our look to complement our partners’ own brands and because teal looks great within experiences like Windows.”
The No. 2 search engine behind Google, Bing has about a 21 percent market share in the search category, according to Ad Age, and brought Microsoft more than $1 billion in revenue last quarter.
With blue, yellow and green now under its belt, Bing only needs a red logo in its future to reach the full complement of colors employed by its chief rival, Google. The leaders in search rolled out a new logo and “identity family” in September aimed at refining its look for “a world of seamless computing across an endless number of devices and different kinds of inputs.”