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A Tesla Model 3 as shown on the Axon website. (Via Axon)

Dock the boat. Seattle-based Axon is coming ashore with another tactic aimed at attracting the best possible talent in the ever-challenging recruiting battle being waged by technology companies.

Axon, a division of Taser, makes hardware and software, including body cameras, for law enforcement. Like everyone, the company is looking for all sorts of engineers and developers. In August, the company sent a recruiting team floating down the Ship Canal in Seattle’s Fremont neighborhood past the waterfront offices of Tableau and Google. A sign draped on the rented electric boat read: “Write code. Save Lives.”

This week, the company announced that new hires in specific roles will be eligible for the Tesla Rewards Program. So, if you’re a full-stack engineer, or an Android engineer, or a web developer, you could end up driving to work at Axon in a Tesla Model 3.

The price tag on Elon Musk’s mass-market electric car starts at $35,000.

“We wanted to rise above the noise and find the best possible people,” Axon general manager Marcus Womack said in a Seattle Times story this Wednesday.

The Times also notes that qualified hires are able to sign up for a car waiting list after they’ve made it through their first 90 days at Axon. Also, current employees are eligible for one of the fancy cars, too. But they must refer three people for critical roles that end by being hired by Axon.

“We are a very mission-driven company and we’re looking to hire people that want to work on an impactful mission to help make communities safer,” Sydney Siegmeth, public relations director for the company, told GeekWire in August.

Axon boat
The Axon boat sails down the Fremont Cut in August. (Via Axon)
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