The Treasure Truck was the “turkey truck” on this Tuesday before the Thanksgiving holiday in the Seattle area.
Amazon’s lit up, roaming, deals on wheels destination was out and about delivering fresh, 14- to 16-pound free-range turkeys from Woodinville, Wash.-based meat company Porter & York. The $43 deal also included a Cuisinart thermometer, roasting pan and roasting bag.
GeekWire caught up with the truck in the parking lot of a Spirit gas station in Ballard at the corner of Northwest Market Street and 24th Avenue Northwest. A steady stream of customers approached the truck and waited in a short line in the rain to get their boxed turkeys between 7 and 8 p.m.
After starting in Bellevue on Tuesday, the truck made stops at Seattle’s Occidental Park, Westlake Center and Queen Anne before ending the night in Ballard.
“It’s been a very popular offer,” an Amazon marketing assistant told GeekWire as he staffed the truck with a co-worker. “Ballard is a good location for us. People like seeing us out here.”
The truck was also offering upsell items to keep with the holiday cooking theme. Those items included a meat smoker, bear claws meat shredders, a baster and a fancier thermometer.
Patty Pauls, who lives in Ballard not far from where the truck was parked, said it saved her a trip to the grocery store.
“I was planning on going to Costco, but when I saw the treasure truck was offering a free-range turkey that I could pick up down the street at a reasonable price I decided to grab it,” Pauls said. “Also, in October, my daughter Brooklyn and I were driving by the Spirit gas station and the Treasure Truck had all its lights flashing, which made her very excited, so we stopped. They were selling pumpkins, so we tried to buy one, but for some reason my app wasn’t working. The Amazon worker offered Brooklyn a free pumpkin and a bag of candy — she was ecstatic. So, for that reason, I also felt inclined to buy the turkey from them.”
The truck usually goes out once or twice a week and alerts customers via an app notification or a text message with what deal is on the truck that day and where it will be parked.
Amazon’s Ballard presence is only going to increase as its secretive drive-up grocery store — just blocks from where the Treasure Truck was parked on Tuesday — appears to be getting closer to an opening day.