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prime photosAmazon continues to beef up perks of its $99 per year Prime program, this time with unlimited photo storage for members’ friends and family.

Called “Family Vault,” the new service offers photo storage for Prime members and up to five people of their choice for no additional charge. The tool also includes 5GB of storage for videos and other files.

Family Vault users can select photos to upload or automatically sync the photo libraries on their devices. The feature also allows users to call up photos based on cues like “sunset” or “wedding,” as well as by the date, location, or people featured in the image.


Amazon is integrating the photo printing service it launched late last year with Family Vault. Users can order for albums, cards, and regular prints with Family Vault. Prime members using the tool get free delivery on print orders.

Unlimited photo storage has been available to Prime members since 2014. Last year, Amazon launched Amazon Households, which allows Prime members to create a shared library of ebooks, audiobooks, apps, and games. It extended Amazon’s existing program that allowed Prime members to share their free shipping benefits with family.

As part of that rollout, Amazon allowed Prime members to share unlimited photo storage with one family member. Extending the tool to five people is what differentiates Family Vault.

“We are excited to allow Prime members to share more benefits within their household,” an Amazon spokesperson said at the time. “This was always our intention.”

Amazon has been steadily adding features, like free same-day delivery, to increase the appeal of its Prime program.

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