Amazon plans to hold its second Prime Day on July 12, with more than 100,000 deals worldwide for Amazon Prime members — taking another shot an event that generated huge sales for the company but also complaints from customers the first time around.
Prime Day, held for the first time in July 2015, has been likened to Chinese e-commerce giant Alibaba’s “Singles Day” — a shopping holiday in its own right.
Amazon said it sold more units on Prime Day last year than its biggest Black Friday sale ever, as customers ordered a whopping 34.4 million items at a clip of 398 per second, even though some complained about selection.
Amazon says this Prime Day will be even bigger. A larger variety of deals could help to address those complaints. Customers in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will have access to deals across nearly all departments and categories.
In another change this year, customers will be able sort through deals by categories and track individual deals through Amazon’s app. Prime members complained last year that many deals were snapped up so quickly that they didn’t get a chance to buy what they wanted.
Amazon said the deals this year will include close to twice as many discounted TVs as Black Friday and Cyber Monday combined. Amazon Echo, Echo Dot or Amazon Tap owners will have access to special Alexa deals. In addition, Amazon said twice as many small business sellers will participate in Prime Day this year.
Amazon will offer deals leading up to Prime Day starting Tuesday, July 5, including a 32-inch TV bundle with a Fire TV Stick for $119.99. Other countdown deals will include gadgets, travel products, back-to-school and in-home items. Amazon will also offer daily deals for renting, buying and streaming TV series and movies.
The highest selling items in the U.S. last Prime Day were toys, mobile device cases and pet products.
For $99 a year, Prime customers get free two-day shipping on more than 20 million items. Membership also includes access to video and music streaming, unlimited photo storage, free e-books and early access to some sales.