Make room, “Tumble Leaf,” Amazon is bringing some new children’s programming to Prime Video, announcing a deal Monday with American Girl for four live-action specials based on the beloved characters.
The multiyear, multimillion dollar production pact with Mattel includes options to produce multiple seasons of episodic content, a news release said. Two of the specials will feature characters from the BeForever franchise and one of the specials will feature characters from Girl of the Year franchise. The first special is scheduled to premiere on Amazon Prime Video in the U.S., U.K., Germany and Austria later this year.
“American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning,” Tara Sorensen, head of Kids Programming for Amazon Studios, said in a statement.
The streaming service’s list of kids’ programming already includes success stories such as “Creative Galaxy,” “Annedroids,” “Gortimer Gibbon’s Life on Normal Street,” “Tumble Leaf” and “Wishenproof.”
“Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families,” said Catherine Balsam-Schwaber, chief content officer of Mattel Inc. “Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel’s mission of creating purposeful play.”
The American Girl doll franchise debuted in 1986.