Zillow wants to funnel all the for-sale-by-agent listings on its platform through a new “Data Dashboard,” a reporting and listing management platform that allows brokers and agents to control how data about their listings is funneled to Zillow. The new system allows agents to go in and manage listings as they appear on the popular Seattle-based home search site.
The new dashboard brings a number of key advantages: real estate professionals will have direct control over how their listings appear on Zillow without going through a third party tool, and Zillow can more easily update data served to it through the dashboard.
One group of listings that won’t be included are those published by ListHub, a company that was acquired by Realtor.com operator Move, Inc. Zillow revealed in a filing with the SEC today that an agreement to share listing data between the two companies that was established in 2011 will not be renewed when it expires in April. Last year, Move was acquired by News Corp., which may have influenced its decision to not renew the contract.
Zillow spokesperson Katie Curnutte told GeekWire that if listings from ListHub were removed from Zillow today, the service would lose “a few hundred thousand” listings out of the 3.6 million on its site that it doesn’t receive through any other channel. That’s why Zillow is launching the Data Dashboard. Curnutte said that the company’s preference is to get up-to-date data from agents and brokers directly through the new system, rather than relying on deals with third parties like ListHub.
Of course, it still remains to be seen whether those real estate professionals will choose to give their data over to Zillow.
All of this comes as the company continues to press forward with its acquisition of Trulia, one of the other large players in the real estate search space. Shareholders of the two firms have approved the acquisition, though the deal is still awaiting regulatory approval. Zillow pushed back the deal to February 15 at the end of last month in order to comply with a request for information.