It’s not exactly The New Yorker or Entertainment Weekly. But Uber is going into the print magazine business. Sort of.
Drivers in cities that Uber serves will see the launch of Momentum, a quarterly publication specifically for them. Articles in the inaugural issue cover how to stay healthy and in shape, a spotlight on new Uber city Austin, and pro tips from a long-time Uber “partner,” Uber parlance for driver.
“We want to strengthen the community of our driver partners — currently 150,000 people strong — by making sure you are up to date on new developments within our company and giving you new and improved methods to connect to us and one another,” writes Ryan Graves, Uber head of operations. “As we gear up for another big year of improvements, we look forward to hearing from you about what more we can do to ensure you have the most positive experience possible on the road with our platform.”
It’s also available digitally, so drivers who don’t get a paper copy of the 16-page magazine can read it at their leisure, on their tablets. As can, presumably, customers of the ride-sharing company, as they wait to arrive at their destination.