When HBO announced it was going to launch a standalone streaming app, HBO Now, it felt as if the clouds had opened, a bright yellow sun shined bright and there was blue sky as far as the eyes could see.
It appears as if things have gone well for HBO taking the leap in offering their channel as a standalone service, with Jeff Bewkes, CEO of HBO parent company Time Warner, saying at Goldman Sachs’ Communacopia media conference that the service is “performing well against expectations.”
While those expectations aren’t written in stone somewhere for everyone to benchmark against, Bewkes commented that he’s not afraid of impending shifts toward skinnier cable packages, as he commented “it all works out very well for us,” referencing Time Warner’s ownership of several popular entertainment properties.
If we’re to look for any elements of what success means for HBO Now, back in November, HBO CEO Richard Plepler had commented that they were aiming for between 4-5 million subscribers to the standalone service, according to The New York Post. No timeline was specifically mentioned on when they were hoping to hit that number.