As we all know by now, recruiting top talent is tough. Seattle-based cosmetic surgery site RealSelf decided to take a different approach in this new recruitment video — they turned their software developers into hip-hop stars.
RealSelf posted their parody of the popular ILoveMakonnen/Drake remix “Tuesday” to YouTube today, with original choice lines like:
“Code going up on Tuesday / Working Monday night / Because that’s when coders flow / I’ve crushed 3,000 lines of / tight-ass code.”
The production quality on the video is pretty tight-ass, too. In addition to nailing the look and feel of the Drake hit remix, they work in a lot of the RealSelf staff, including female coders.
They also take time to drop some shout-outs to big-name techies with lines like “Making money like Musk” and “I”m over Ballmer peak.”
“Startups have to be more innovative when it comes to recruiting so we don’t fall into the same boring clichés that the big players do,” RealSelf TV executive producer Brandon O’Larey told us via email. “So we tried to shake things up a bit.”
Dare I say I like it better than the song they’re actually parodying?
The star of the video, Eddie Hong, wrote a blog post about being in the video. A self-described “software developer, gamer, and cellist born to strict, conservative Asian parents,” Hong at first declined the role, but O’Larey talked him into it.
Hong writes that it “took the collective effort of the engineering, product, and design teams to land the lyrics for the rap.”
You know you’re in good company when a colleague suggests you add the words “tight-ass code” to improve the flow of a line. There were no merge conflicts with that change.
Last week, we wrote about several area startups joining forces and helping one another find talent. RealSelf is part of that group, and remember next week is Recruit Week around town. Several startups will be hosting networking events geared to find new employees.
The RealSelf team also posted this behind-the-scenes look at making the video. Watch as they search for 40s in the convenience store on the way to the recording session, only to be denied.
Stellar job, RealSelf!
Editor’s note: RealSelf is a GeekWire annual sponsor.