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Photo via Criola/Virtual Racism campaign

This is one way to deal with online haters. An organization in Brazil is publicly calling out people who post racist comments online.

As the BBC reports, a civil rights group called Criola run by Afro-Brazilian women have launched the campaign called “Virtual racism, real consequences,” in which they take real online comments and post them on billboards for all to see.

But these aren’t just any billboards. The group uses geolocation tools to place the billboards in online trolls’ neighborhoods.

Names and photos are “pixelated,” but the group’s message is clear — making racist comments in the digital world can translate into a public shaming in the real one.

Criola’s founder told the BBC that the campaign is “intended to encourage people to speak out and report racism.” It is the result of a popular black weather presenter becoming an online target of racist remarks this past summer.

Now enjoy a little Louis CK on why he thinks cell phones inhibit our ability to develop/feel empathy:

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