Fans of climbing and adventure are probably stoked about the new movie Everest, but storytelling app Steller is bringing some of the most exciting real-life Everest climbing tales to your favorite mobile device for free.
The company worked with Universal Pictures to create a digital campaign to promote Everest, opening nationwide today.
“Universal came to us with a very cool idea: find some amazing people who have climbed Everest and get them to tell their stories,” Steller co-creator and Seattle-based entrepreneur Peter Denton told us via email. “We are working with five incredible climbers and photographers, including Jimmy Chin.”
“It’s an awesome campaign because it brings Everest to life in a personal way for these climbers and creates a relatable story for readers that gives them a different perspective than just the big ominous mountain we all know,” Denton says.
Steller created stories with Renan Ozturk, a climber with a decade’s experience on Everest, and Emily Harrington who wrote about how she underestimated the mountain, then spent two months trying to summit it from the Nepal side.
The series also includes Jimmy Chin, who is a total badass photographer, filmmaker and has skied Everest from the summit, which he documents in Steller’s piece on Everest today.
The movie Everest is loosely based on the Jon Krakauer book, Into Thin Air, about one of mountain’s deadliest seasons ever. You can read more about how they translated that awesome book into film in Outside Magazine here.
We’ve written about how much we like Steller in the past as it was our “App of the Week” in early 2014.
Steller is a free app that lets you take pictures and video — “the iPhone equivalent of a coffee table art book” — and create a story to post to your social feeds. It was also one of our best apps of 2014.
View all Steller’s Everest stories today to get excited for the movie, and watch the Everest trailer below: