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sprint Direct 2 You Car

Sprint customers living in Seattle now have access to an on-demand service from wherever they might be.

sprint-logoThe wireless carrier announced today that its Direct 2 You program is live in the Seattle, Tacoma, Bellevue, Everett, Kent, and Renton areas.

Sprint launched Direct 2 You this past April to essentially create a Sprint store experience from wherever a customer happens to be — at the office, at home, at a restaurant, etc.

The free service, designed for both existing customers ready to upgrade their existing device and those looking to switch from another carrier, sends an email or text to a customers with an offer and lets them set up an appointment for Direct 2 You. Then, a Sprint rep meets the customer at a set location in a branded Fiat 500 with the new device in tow and helps them transfer content from the old device, which can also be traded in for Sprint bill credit.

There are 10 Direct 2 You cars available in Seattle, which is one of 20 other cities where Sprint already offers the service. Sprint said earlier this year that there will be 5,000 Direct 2 You cars in operation by the end of 2015. In addition to the messages from Sprint, you can also set up your own appointment here.

Sprint, which also now has a physical presence in old RadioShack locations, has engaged in other aggressive promotions in an attempt to attract new customers. The company added a net 675,000 customers for the quarter ending June 30, compared to net losses of 220,000 in the prior year quarter. However, it was recently passed by T-Mobile in total customers.

“Over the past year, Sprint has made meaningful progress in our turnaround by improving our network performance and enhancing our overall value proposition,” said Sprint CEO Marcelo Claure, in a statement. “Going forward, we are confident in our plan to leverage our unique spectrum assets to make our network a competitive advantage, aggressively reduce operating costs, and utilize our business relationships and assets to fund our turnaround.”

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