We all know that apps can help you hook up, but can they also help get you off?
That’s the hope behind a new partnership between Seattle-based Siren and Durex. Siren, which connects users via a Question of the Day and allows women to choose who sees their profile, has entered a deal with Durex to bring the sexy to the digital world. The new sex initiative centered around smartphone technology, dubbed Durexlabs, comes ahead of a “major product launch” Durex claims could “revolutionize our sex lives.”
In the release, Durex stated that it wanted to “step into the digital marketplace, with the division’s manifesto being to embrace changing social behaviors and the paradigm of intimacy and mobile technology.” The company contends that its first product, developed with Siren’s CEO Susie Lee, will “actually help users achieve an orgasm.”
“With our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology,” said Richard Arnold, head of research and development at Durex, in the statement. “We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives.”
Lee, who brings her skills as a biochemist, biophysicist and visual artist to the project, adds that the partnership is the “next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.”
Interested? Durex is looking for beta testers.