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outreachSeattle-based has been on a roll ever since the startup pivoted from building tools for recruiters to building tools for salespeople.

Since its founding in 2014, the company has launched a new platform, attracted more than 1,000 customers and raised two rounds of funding worth a total of $11.6 million.

Today’s $9.2 million series A round comes from Mayfield, with participation from existing investors MHS Capital and Floodgate.

Outreach-Sequence-EditOutreach helps businesses automate and streamline communication with sales prospects. It offers one system to track all touch points, from phone calls to emails to LinkedIn messages.

Outreach CEO Manuel Medina.
Outreach CEO Manuel Medina.

Outreach tracks sales statistics, helps teams collaborate and sends automated alerts to make sure prospective buyers don’t slip through the cracks.

The platform attracted 200 customers in its first four months last time we heard from Outreach when it raised its seed funding in May. Now, the company says it has five times more customers, and is used to send about 1 million sales emails each week.

It plans to use the money to keep developing and expanding the sales automation platform.

“Our vision is to completely transform the way sales professionals communicate by streamlining traditionally manual processes and using data to optimize the effectiveness of every sales activity,” Outreach co-founder and CEO Manuel Medina said.

Medina is a former business developer manager who participated in the Techstars class of 2011, operating the startup company GroupTalent. grew out of that previous startup.

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