In the future, you will be able to have your Legos and feel better about it, too. The company has announced that it will be developing its famous building blocks, figures and more with sustainable materials.
The Lego Group is establishing a Lego Sustainable Materials Centre and is looking to hire more than 100 employees in its plans to make Legos out of sustainable materials by 2030. The Billund, Denmark-based company is investing DKK 1 billion to the project (that’s over $150 million), which will include sustainable packing materials as well.
The new Sustainable Materials Centre will also be located at Lego’s headquarters and will be under development this year into 2016.
“This is a major step for the LEGO Group on our way towards achieving our 2030 ambition on sustainable materials,” said Jørgen Vig Knudstorp, CEO and President of the LEGO Group, in the statement. “We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials.”
This is a major move for a toy company to reduce waste and environmental impact. For example, Lego reports that it produced more than 60 billion Lego pieces in 2014 alone.
So, if developing eco-friendly items is your jam, and you’d love to live in Denmark (who wouldn’t?), dust off that CV and get it to Lego pronto. Sounds like a dream project to work on.