E! host and Hollywood mega TV producer Ryan Seacrest founded Typo with CEO Laurence Hallier when they realized they had a common predicament: They had to carry multiple phones, one for typing and an iPhone for “everything else.”
That’s when the guys decided to create a keyboard to snap onto their iPhones.
“This has changed my life,” Seacrest said about the device. “I literally was suffocating thinking about how I was going to work every day because this is my office.”
Seacrest, who does all his correspondence via smartphone, says that he is very active in the company, testing all the prototypes. “I drive them into the ground,” he says. His first CES, he’s in Vegas to promote Typo’s upcoming line for the iPad Air and iPad Mini. As of now, Typo keyboards are only available for iPhone 5/5s and 6s, and are priced from $79.99 to $99.99.
With testimonials from users like Ariana Huffington on his site, “It has transformed my experience with my iPhone,” Seacrest’s only worry might be the lawsuit BlackBerry filed last January, contending that the keyboard is, well, too much like theirs.
Watch the Seacrest video below: