Mary Meeker, the former Wall Street analyst turned Kleiner Perkins partner, gave her closely watched and very tweetable Internet trends report today at the Code Conference.
Many in the industry use her analysis and slides as a farmer’s almanac to get a sense of where technology is today and where the opportunities lie in the near future.
This year’s 197-page data-rich deck is no different, with tidbits on everything from the rise of mobile video to buy buttons on social networks and how Millennials are influencing the workforce.
One area of deep focus was the strength of the on-demand economy, which can be defined as consumers being able to get what they want when they want it. She notes that the area is being driven by three high spend areas: housing, transportation and food. This could help explain people’s obsession with companies, like Airbnb, Uber and food startups, from Munchery to Instacart.
Meeker says the average U.S. household spends 33 percent of their budget on housing; 18 percent on transportation and 14 percent on food, and that on average, people need shelter daily, drive their car 37 miles a day and visit the grocery two times a week.
“Consumers’ expectation that they can get what they want with ease and speed will continue to rise,” she writes. “This changes fundamental underpinnings of business and can create rising demand for flexible workers.”
One topic, or shall we say company, that appears to be missing from the lengthy report is Microsoft.
— Ed Bott (@edbott) May 27, 2015
On the list of global Internet leaders, Microsoft doesn’t make the list. Maybe she doesn’t consider Microsoft an Internet company? Later in the report, she does mention Microsoft once, and that’s when talking about the evolution of enterprise software, saying “Then: Microsoft Excel, Now: Anaplan.”
Other hot topics:
- Video: Mobile phones are causing video formats to move from horizontal displays, like TVs to vertical ones, like phones. Today, 29 percent of viewing time is vertical vs. 5 percent five years ago.
- Drones: Consumer drone shipments are estimated to hit 4.3 million in 2015, with revenues projected to hit $1.7 billion.
- International: China is No. 1 in sheer mass, but India is No. 1 when it comes to new user additions.
But there’s so much more, so check out the whole presentation here: