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Amazon CEO Jeff Bezos should be smiling this holiday season. GeekWire illustration

It looks like Amazon is set to have another killer holiday season, as a majority of shoppers plan to turn to the the Seattle-based retailer for most of their online shopping needs.

In a new poll conducted by Reuters and Ipsos, 51 percent of respondents said they plan to use Amazon for “most of their online shopping” during the holidays. Walmart came in second place, but only 16 percent will use it for most of their online buying, with Target and Macy’s serving as the main online shopping destination for just 3 and 2 percent, respectively.

However, more people may be turning to the internet for their holiday shopping overall, benefiting all retailers. Both Target and Walmart reported double-digit expansion in online sales last quarter, with Target growing digital sales by 20 percent. But Amazon is growing faster, with online sales jumping 28 percent last quarter.

The Reuters poll said that 8 percent of adults plan to do all their holiday shopping online this year, up from 6 percent last year, and 17 percent said they’d do the majority of their shopping online.

Last year, Amazon roundly beat analysts’ expectations after a killer holiday quarter, posting $214 million in profit during the 2014 holiday quarter.

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