Hillary Clinton has finally announced that she is running for president and unveiled a completely new look online, including an overhaul of her site and social media.
I'm running for president. Everyday Americans need a champion, and I want to be that champion. –H https://t.co/w8Hoe1pbtC
— Hillary Clinton (@HillaryClinton) April 12, 2015
While the bright red and blue certainly says ‘Merica, everyone is not so pleased with the new look. As Ad Week points out, Twitter exploded with critiques and new takes on her logo, from ripping off the FedEx logo to saying their kid could have designed it. Honestly, there probably hasn’t been this much buzz over a logo on the Internets since Yahoo launched one almost two years ago.
Hillary campaign logo = FedEx + The Who pic.twitter.com/TMEINpjRNd
— Kristie Lu Stout ✌? (@klustout) April 13, 2015
— Tom Greever (@tomgreever) April 13, 2015
In addition to her logo, Clinton updated her site and released a video. The video, already with almost 2.4 million views on YouTube is remarkably upbeat, featuring several middle-class people who are working through life’s challenges: looking for a job, getting married (the gay couple holding hands has already sparked an “18+” rating in Russia, per ABC News), starting a business and retiring.
Her message? She’s a “champion” of the everyday working person and is hoping to continue to lead us out of the “dark” times into a more economically sound future for all.
According to the New York Times, “Mrs. Clinton does not plan to distance herself from Mr. Obama’s record, advisers said. Rather, she intends to praise, above all, the economic progress Mr. Obama has made, getting the country out of the worst financial crisis since the Great Depression and cutting the unemployment rate nearly in half.”
All told, it’s far cry from the “don’t even think of messing with me” look of the old Hillary with sunglasses and her head buried in her phone.
Below the video. What do you think of Hillary’s new look?