The folks over at Cards Against Humanity did something rather novel this past Black Friday, asking customers to pay $5 to receive absolutely nothing in return.
Incredibly, the card game-maker reeled in $71,145 from 11,248 people who gave $5 or more — one person shelled out $100 — with no knowledge of where or how their money would be used.
From Cards Against Humanity co-creator Max Temkin:
This weekend, the company revealed how they spent their newfound cash — and unsurprisingly, the result is funny and creative.
Employees ended up splitting the profits and using the money for everything from game consoles, cars, down payments, college tuition, sunglasses, alcohol, mattresses, and many donations to a variety of charities and non-profits — something that the company has done much of in the past.
So, people who gave $5 or more: How do you feel about where your hard-earned money went?