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Can an algorithm tell a batter if the next pitch will be a curveball or a slider? Can data help basketball teams play better defense? Could predictive analytics have saved the Seattle Seahawks from defeat in the Super Bowl?

Our guest Ray Hensberger of Booz Allen focuses on predictive analytics and big data for sports.

The answer, in many cases, is yes — as evidenced by the Davidson basketball team and many others. Teams are already leveraging technology to give themselves an edge, and the practice is only expected to grow.

With the NCAA basketball tournament under way and the 2015 baseball season about to start, we explore the intersection of technology and sports on this week’s GeekWire radio show.

Our guest on the line is Ray Hensberger, who focuses on sports analytics as principal lead for the data science group at technology and strategy consulting firm Booz Allen Hamilton. The firm, which is known for its work with big corporate clients, has been translating its expertise in analytics to a variety of different sports, working with data both on the field and in the stadium.

Listen to the interview starting in the second segment of the show, at 8:44 in the audio player below.

The show starts with our weekly news roundup, covering topics including Starbucks expanding mobile ordering to Seattle, and making plans for coffee delivery starting later this year. We also discuss “Windows Hello,” the new biometric authentication feature for Windows 10.

Our App of the Week, Gas Guru, just got a nice redesign on iOS and is also available for Android.

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