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Zooppa twoZooppa, a Seattle-based company that crowdsources advertising creative through online contests, has raised $3.4 million in a new round of funding.

According to a Form D filed with the U.S. Securities and Exchange Commission, Zooppa opened the new round this month and plans to ultimately raise $5.4 million. To date, three investors are listed as being in on the offering, but their names aren’t disclosed.

Zooppa TwitterZooppa founder and CEO Wil Merritt says the funding represents the company’s Series B, and they plan to close out the round in the next few weeks.

Zooppa, which GeekWire profiled in 2012 in a Startup Spotlight, hosts online contests for brands, leading to user-generated advertising. Clients provide a creative brief describing what they’re looking for, and creative talent competes by submitting videos, animations, static ads, or whatever is specified. Clients then select and award the best content and, in some cases, Zooppa community members vote on it. Cash and “special prizes” go to the winning creators.

The company’s clients have included Google, Nike, Proctor & Gamble and dozens of other firms.

Zooppa is headquartered in Seattle, but was incubated in Venice, Italy, and works with clients across the U.S., Europe, and Asia.

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