The League‘s website says “keep it classy,” and apparently investors like the sound of that. It’s being reported by various sources, including TechCrunch and Business Insider, that investors have given $2.1 million in seed money to the fledgling San Francisco-based company.
“You’re smart, busy & ambitious. You don’t need a dating app to get a date – you’re too popular as it is. But you should join The League – here’s why…” the League’s site says, targeting users who are “super picky and constantly overcommitted.”
Started by a chief executive Amanda Bradford, the app takes the idea of meeting people a few steps further than the meat market that is Tinder. The League is focused on introducing users to like-minded people from similar backgrounds. It uses LinkedIn as its primary data source, along with Facebook, so applicants are somewhat “screened” before accepted, creating a more “curated” community.
The idea behind this curation, which is being criticized by some people for being somewhat elitist, is that most people connect and meet through highly curated communities anyway, like college or work.
“The concept of the curated community really resonates a lot,” Bradford told TechCrunch. “If those are the two communities where you’re most likely to meet your mate, those are all heavily curated.”
About 4,500 users are on the app in San Francisco now, and Bradford said she has plans to roll it out to 20,000 more who are on a virtual wait list in New York, London, Los Angeles and Chicago.
So, are you classy enough to join The League?