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Heidi Williams
Heidi Williams

SAN FRANCISCO–Box announced a new Developer Edition of its cloud storage platform today that’s designed to offer third-party developers the ability to leverage the company’s storage tools in applications. The service will make it possible for developers to take advantage of the work that Box has done around security, compliance and other features inside their own applications.

Another key component of the service is that it allows developers to manage the users of their application inside the Box administration console without exposing that to their users – or even letting those users know that they’re using Box at all. Devs can assign users different roles, privileges and access restrictions that all translate into different Box user accounts, but keep that all hidden behind their own app experience.

“That means you own the branding, you own the customer experience, and that’s awesome,” Heidi Williams, Box’s senior director of platform engineering, told an audience at the company’s Box Dev conference in San Francisco.

The new platform is an important move for Box, since it will help boost the company’s revenue and user numbers at a time when the company needs to show growth after its initial public offering earlier this year.

It’s not yet clear what the pricing for the service will be, or when it will be available in a wide release. Right now, Box Developer Edition is only available as a private preview. Developers interested in giving it a spin can email

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