Performance apparel company Under Armour has acquired the popular fitness apps MyFitnessPal and Endomondo for a total of $560 million.
In its announcement, Under Armour says the purchases will supplement its existing MapMyFitness and UA Record applications, “establishing ownership of the world’s largest digital health and fitness community.”
Under Armour’s separate financial release says Endomondo was purchased last month for $85 million, and the purchase of MyFitnessPal for $475 million is expected to close this quarter.
MyFitnessPal, a calorie and exercise logging app, and Endomondo, a mobile workout tracking program, already integrate with each other. Under Armour says both will expand its Connected Fitness efforts, and both acquired companies will continue operating out of their existing headquarters in San Francisco and Copenhagen, respectively.
MyFitnesssPal has 80 million registered users, and Endomondo has 20 million. MapMyFitness, acquired in December 2013, has 31 million registered users. MyFitnessPal is also notable for the wide variety of hardware fitness trackers it supports, including Microsoft Band.
