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damon Danieli
Appuri CEO and founder Damon Danieli

Seattle-based Appuri has raised $2 million in seed funding led by Divergent Ventures.

Appuri collects customer usage data to predict when customers are dissatisfied with a service so companies can combat attrition. Appuri’s Backstop product applies a “churn score” to various customers, indicating the likelihood that they may leave.

The company started at the 9Mile Labs accelerator in 2013, but quickly garnered attention in the world of big data. Last year, the company raised $216,000 from angel investors in Seattle and the Bay Area.

“What makes Appuri unique is that it provides a broader platform and is more easily deployed by teams looking to make data-driven decisions,” Divergent Ventures partner Rob Shurtleff said in a press release.

The Appuri “churn score”

The new round of funding comes as Appuri looks to expand its business to prevent customer churn. Divergent Ventures is joined by Baseline Ventures and Vulcan Capital in funding the company.

The company is led by Damon Danieli, who previously served as CTO and founder of mobile games company Z2, which was sold earlier this year to King Digital. Before that, he was a designed for Microsoft’s Xbox Live. The other co-founder is Bilal Aslam, a former Microsoft employee who previously ran the Windows Azure Store.

Appuri gives product teams the ability to become experts of their customer data without a prohibitive investment of time and resources,” said Danieli in a release. “The ability to act quickly on data is a key attribute of businesses online looking to prevent customer churn, compete and win.”

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