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Waffle Window is one of the eateries participating in Amazon’s Prime now restaurant delivery launch in Portland. (Photo: Waffle Window.)

Amazon’s Prime Now one-hour delivery service is launching restaurant delivery today in Portland, Ore., a little more than a month after the restaurant service debuted in Amazon’s hometown of Seattle.

IMG_1095The announcement this morning includes a new twist: Amazon will be delivering not just from traditional restaurants but also from some of the city’s well-known food trucks.

Food delivery is a very crowded market — with a wide range of startups and companies competing for business — but the quick expansion to a second city suggests that Amazon is seeing traction with the service in Seattle. A company spokesman cites the “overwhelming success” of restaurant delivery in Seattle and notes that the average time for restaurant delivery on Prime Now is 39 minutes.

Restaurant delivery via the Prime Now app is guaranteed within an hour of ordering. As with the rest of Prime Now, the service is exclusive to Amazon Prime members, and restaurant delivery is free “for a limited time.”

Portland outlets participating in the Pok Pok, Sizzle Pie, Waffle Window, Seres Restaurant, Luc Lac, East India Co Grill & Bar, and Kim Jong Grillin, among many others.

“Portland has emerged as one of America’s best food cities,” said Gus Lopez, general manager, Amazon Restaurants, in a statement announcing the launch. “With restaurant delivery on Prime Now, we’re excited to provide Portland residents with a fast and convenient way to try many of the restaurants that their friends and neighbors talk about without having to drive all over the city.”

Amazon says the service “is available in select Portland zip codes and will expand in the coming days.” We asked about plans to take Prime Now restaurant delivery to more cities, but Amazon says it’s not giving any additional information at this point.

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