Zulily did not let down its investors, who sent shares higher today, in anticipation of a strong holiday quarter.

zulily-ipo-mo_111513_hires-3

In regular market hours, shares were up almost 5.5 percent, or $2.20 a share, to trade at $42.90, and in after-hours trading, shares soared, trading up 10 percent, or $4.27 a share, to $47.11 to exceed the company’s previous high of $44.96.

After the bell, the Seattle-based online discounter of products for moms and kids, released the company’s first quarterly report since raising $140 million in a public offering last NovemberSales for both the fourth quarter and year-end doubled compared to the year earlier, which is a nice way to start off as a publicly-held company.

The company said fourth quarter sales totaled $257 million, up 100 percent year over year. Full-year sales were up 110 percent, to $695.7 million. Profits were also strong. For the fourth quarter, net income totaled $12.8 million, increasing 293 percent. More importantly, the company was able to earn a profit of $12.9 million in 2013, reversing a loss of $10.3 million in the prior year. 

The final quarter is typically the busiest time of the year for retailers. Zulily is no exception. “We’re excited to close out a great year with a strong quarter and increasing profitability,” said Darrell Cavens, CEO of zulily.

In November, the fast-growing e-commerce site was able to brush off negative connotations with deals providers, to raise $140 million worth of stock at $22 a share. As part of the deal, insiders also sold 5.1 million shares for $112 million.

Zulily also provided a forecast for the upcoming year:  In the first quarter, the company expects to continue strong momentum with sales coming in between $225 million to $235 million. However, the company warns it may report a Q1 net loss of $500,000 to $1 million. The full-year outlook is also enticing with sales between $1.1 and $1.15 billion and a net income (before income taxes) of $15 million to $25 million.

The company is holding a conference call this afternoon at 2 p.m. to discuss the results.

Follow-upZulily takes aim at Fab.com, plans big expansion in home products category

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.