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Fleetfit founder Zoe
Fleetfit founder Zoe Schagrin.

The idea of working out and losing a few calories almost always sounds good in theory. But actually getting to a gym or finding the right fitness class can be troublesome for a variety of reasons.

That’s why Zoe Schagrin started Fleetfit, a new Seattle startup that brings personal trainers to your door. The company acts as a marketplace that matches those looking for a convenient workout with fitness gurus who can bypass fees traditionally taken by gyms and studios.

Schagrin, previously a senior vendor manager at Amazon, came up with the idea for Fleetfit after she had difficulty finding a qualified trainier that could come to her house.

“There’s actually a ton of fitness providers who are willing to come to your home and do a great workout, but there’s no good way to connect them to customers today,” Schagrin said.

Schagrin did more research and found that there was an oversupply of personal trainers who were looking for additional customers, with most holding second or third jobs as a result. On the other side of the equation, lots of people seemed interested in having an on-demand trainer, but there was no efficient way to both vet the professionals and schedule appointments.

“As I dug into the industry, I found an extremely inefficient market,” she said.

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Schagrin said that Fleetfit users will see cheaper rates than what’s currently available at a traditional gym or smaller local clubs, while also providing more income to instructors.

fleetfit121Fleetfit makes money via a revenue-share model with the trainers and instructors, who bring all required equipment and are vetted with interviews, sample sessions, and background checks.

Competitors to Fleetfit include Fitmob and Vint, two new startups that are making workouts more mobile. For now, though, Schagrin is not focusing too much on her competition and instead on the customer — much like her former boss.

“What is unique about what we are trying to do is the personalization,” she said. “We want to make sure we adapt to whatever type of fitness the customer is looking for, and also nail the convenience factor. We want to be wherever the customer is.”

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