SAN FRANCISCO – When asked about Amazon’s $970 million acquisition of Twitch, Mike Frazzini, the Vice President of Amazon Game Studios, called out the game-streaming startup’s culture as a key reason the Seattle-based company was interested in an acquisition.
“We’ve known the Twitch leadership team for a while now,” he said at the GamesBeat conference. “I think I met them for the first time 3 years ago just as they were getting started. When we got to know them and their team generally speaking, what we found was that there was an awesome fit with Amazon’s culture.”
Getting to know Twitch’s culture was what inspired interest in an acquisition, Frazzini said. The two companies are aligned in their commitment to their customers, along with a push for innovation and a long-term outlook, which are key values that Amazon says drive its business decisions.
That fit was key, Frazzini said, because Twitch has the potential to go in a lot of different directions as a business. If the two companies were to work together, they would need a solid fit with Amazon’s corporate culture in order to be successful.
Farina’s comments line up with those made by Twitch CEO Emmett Shear, who told an audience at TechCrunch Disrupt last week that the company sold to Amazon because it would be able to keep its independence while integrating into the Seattle retail giant.