Nope, it’s not Macy’s or Walmart.
Apple is the second-largest U.S. online retailer after Amazon, with more than $18.3 billion in sales from its website and iTunes.
E-commerce research firm Internet Retailer reported today that Amazon remains miles ahead of its U.S. competition in the online retail space. Last year, Amazon’s retail sales amounted to $67.9 billion, more than the next nine largest e-retailers combined.
What’s surprising is that Apple has been able to hold its position at No. 2 despite unstable leadership. In October, it announced that Angela Ahrendts, CEO of Burberry, would be joining Apple as SVP in charge of Apple retail and online stores.
But for the three years before that, there has been a revolving door of leaders after the former retail head, Ron Johnson, left to become CEO of J.C. Penny (a position he no longer holds). Apple first replaced him with the CEO of Dixons John Browett, but that didn’t last long after the company realized it’s stores are not all about selling electronics, but more about creating an experience that stresses genius bars over cluttered racks of add-on items.
While some of the more expected names on the list are Staples, Walmart, Macy’s, Office Depot and Sears, there’s other players one might not normally think of.
For instance, Liberty Interactive comes in at No. 6 with $4.8 billion in sales. The conglomerate owns such properties as QVC and Backcountry.com. Netflix comes in at No. 7 with $4.4 billion in sales and Dell ranks 10th with $3.6 billion in sales.