Mercent, a Seattle-based retail technology company that focuses on managing marketing opportunities for large-scale retailers, has been bought by CommerceHub. The Albany, New York-based e-commerce company announced the deal today, saying that Mercent would be joining the company to drive new marketing capabilities for CommerceHub customers.
“Mercent stood out as the only combination of enterprise-scale platform and services that are ready for the caliber of retailers we support,” CommerceHub CEO Frank Poore said in a press release. “By combining CommerceHub and Mercent, we will have an offering that enables retailers to radically expand their product assortment, generate greater demand, and optimize customer delivery from any source of supply, including stores, warehouses, drop-shippers, or third-party sellers.”
The two companies will combine their teams, and plan to maintain a presence on both the east and west coast of the U.S. Eric Best, Mercent’s Founder and CEO, will stay on with the company as CommerceHub’s Chief Marketing Officer. The deal is expected to close in January 2015.
“We are excited to join forces with CommerceHub,” Best said in a press release. “As one of the fastest-growing ecommerce infrastructure providers, the company is on track to solve the complexities of omni-channel operations and marketing to keep retailers growing.”
Mercent was founded in Seattle in 2002, and is backed by Madrona Venture Group, The Hillman Company, and TVC Capital.