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ps4Another month, another win for Sony.

The PS4 was the best-selling console in the U.S. for July, marking the seventh consecutive month that Sony’s device has outsold Microsoft’s Xbox One.

Sony noted earlier this week that nine months since debuting its PlayStation 4 console on Nov. 15, it has sold 10 million units to consumers worldwide. The company said in February that it had sold 5.3 million consoles, so Sony has sold nearly double that in the past six months.

Sony also confirmed today that the PS4 beat the Xbox One last month for U.S. software sales by a “considerable margin,” and for the second straight month, Playstation came out on top for combined home console hardware sales (PS4 and PS3 vs. Xbox One and Xbox 360).

xboxone2121In its monthly data report, the NPD Group noted today that The Last of Us Remastered, available on the PS4 and PS3was the top-selling game for JulyHardware sales doubled in July 2014 from this time last year, while software sales declined by 15 percent.

Microsoft did not report new sales numbers today. The last official sales number from the company came in May, when it noted more than 5 million Xbox One’s shipped to retailers worldwide — not actually sold to consumers.

In its most recent earnings report, Microsoft said it sold 1.1 million Xbox consoles to retailers worldwide from April to June— that’s counting both Xbox One and Xbox 360 consoles. It’s unclear how many were actually sold to consumers. Even with the Xbox One launching this past November, that means Microsoft only sold 100,000 more Xbox consoles compared to the same time period last year (when just the Xbox 360 was available).

However, Microsoft did double Xbox One sales in June after it began selling a $399 version of the Xbox One without the Kinect sensor on June 9 — a $100 price cut from the Xbox One with Kinect.

In an effort to drive strong sales during the holidays, Microsoft earlier this week announced new bundle deals at Gamescom. The packages — which do not include the Kinect — range from $350 to $499.

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