Some people spend hours, days, and even weeks preparing the most badass Halloween costume possible. For the rest of us, finding something to wear is a stressful chore that often means wading through the leftovers at the store just days before Oct. 31.
Instacart wants to help that latter group. The company is partnering with local merchants to open a seasonal online Halloween shop in Seattle starting on Oct. 22 and will offer same-day delivery of costumes until Oct. 31 at 8 p.m.
Instacart will charge its normal grocery delivery prices for the special program: $3.99 for two-hour delivery and $5.99 for one hour when you spend $35 or more. First time Instacart users can have their costume delivered for free, as can Instacart Express members.
Instacart, led by former Amazon software design engineer Apoorva Mehta, is going head-to-head with giants including Amazon and Google in the grocery delivery business that is disrupting a $600 billion industry. Instacart, though, takes a different approach from its competitors by contracting with “personal shoppers” who will run to the store to pick up your orders and drop them at your house. The company operates in 15 cities nationwide.
We’ll update this story on Wednesday with a link to Instacart’s online costume store.