If you tuned in to CNN’s live election coverage Tuesday evening, you may have noticed all the commentators using Surface Pro 3 tablets given to them by Microsoft — well, at least some of them.
Thanks to a partnership with CNN, Microsoft supplied the cable station with a handful of its tablets for the TV people to use.
— Stephen Legler (@smlegler) November 4, 2014
— Jonathan (@Jonathan1David) November 5, 2014
— Paul Swann (@PaulSwann) November 5, 2014
But it seems some were just too loyal to their iPads:
— Adam (@adamUCF) November 5, 2014
— Melbourneer (@_Melbourneer_) November 5, 2014
In September, Microsoft had to deal with sports commentators who kept referring to the Surface — which is being used on the sidelines by NFL coaches and players this season as part of Microsoft’s $400 million contract with the league — as “iPad-like tools.” Now it appears Microsoft needs to do some coaching with the political talking-heads.
— Jesse 4.0 (@jesse_isaacson) November 5, 2014
CNN panelists all have Microsoft Surface tablets. Just saw one of them pull out an iPad that had been in hiding. #productplacementfail
— Ryan Cooley (@ryancooley) November 5, 2014
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Aside from its partnership with CNN, Microsoft on Tuesday evening was also updating its neat election portal on Bing that featured real-time results from across the country packaged in easy-to-consume infographics: