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Google's Brian Goldfarb addresses the audience in Seattle's Fremont neighborhood today.
Google’s Brian Goldfarb addresses the audience in Seattle today.

Google’s cloud team is on a city-by-city roadshow, trying to persuade developers to use Google Cloud Platform to run their apps and online services, leveraging the technology developed by Google to run its own massive cloud services.

Today the tour stopped in the backyard of Microsoft and Amazon, with a message: Cloud prices haven’t been dropping quickly enough, and Google is aiming to change that.

“We fundamentally believe … that it should always be cheaper to run in the cloud, no matter what your workload,” said Brian Goldfarb, the head of marketing for the Google Cloud Platform, talking to an audience at the company’s offices in Seattle’s Fremont neighborhood. “Is that true today? No. But that’s the vision. That’s the journey we’re on. And we want to deliver that with Moore’s Law pricing.”

He showed the slide below to demonstrate the trend, and the price gap — with pricing for the public cloud dropping 6 to 8 percent, even though hardware costs have dropped by 20 to 30 percent annually.


This is a tough message for Amazon, in particular, whose financial results have already started to feel the effects of competition from Google and others. For more on this, see this analysis by Barb Darrow of GigaOM.

Without mentioning Microsoft Azure or Amazon Web Services by name, Goldfarb also noted the importance of making it simpler to configure cloud services without having to worry about pricing complexity.

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