Amazon customers who are considering a jump onto the Kindle bandwagon can now take one for a spin before they decide to purchase. The company has begun offering its users the option to try a tablet or e-reader for free.
When users visit the Amazon homepage, they’ll see a banner ad offering a chance to try a Kindle for 30 days. People who click on it will learn that they can try a Kindle, Kindle Paperwhite, 7-inch Fire HD tablet, or 7-inch Fire HDX for 30 days, free of charge. It’s an expansion of a program that allowed Prime users to get a free trial of the Kindle Fire HDX when it launched last year, but this time around, it seems open to anyone with an Amazon account.
Once users take delivery of their new device, they have 30 days to give it a try. After that trial period, unless they opt to send it back, they’ll be automatically charged the full price. The move could get the devices into the hands of users who might not have taken a chance on them otherwise.
People who want to take advantage of the offer can go to this page, and follow the instructions to get access to their free Kindle device trial.
The company is facing high expectations for its holiday shopping season this year. The company’s financial results have disappointed investors for the past two quarters, and it recently took a $170 million million write-down on unsold inventory of the Fire phone.