EveryMove has launched EveryMove @Work, a new, self-service version of its fitness tracking platform for businesses. It’s designed to help companies get their employees more active by rewarding them for activities they log to EveryMove.
The service is compatible with more than 150 fitness trackers and apps, and already has the participation of more than 50 companies that signed up during a short beta period. Once a company has signed up for the service, administrators can set up challenges for employees, designed to serve the dual purpose of team-building and improving fitness.
Companies can tie rewards to fitness goals, like added vacation time, or a chance for coffee with executives. Charity-minded employers can also set up rewards that include a donation to a non-profit group.
It’s designed to reinforce those people who want to get active, and encourage other people to get on the activity train.
“Companies that win today recognize the importance of an active culture on productivity, happiness, retention and ultimately, health care costs,” EveryMove CEO Russell Benaroya said in a press release. “EveryMove @Work allows companies to connect with the growing wearable technology movement with an easy way to allow employees to motivate and inspire each other.”
Pricing for the service starts at $19 a month, and users can get a free 14-day trial to see if it’s right for their company before signing up to pay.
EveryMove raised $3.5 million in funding last year, with backing from BlueCross BlueShield Venture Partners, Sandbox Industries and Blue Cross and Blue Shield of Nebraska.