When David Niu founded TINYhr more than a year ago, helping company leaders gain quick insights into the mindset of their employees, the Seattle startup vet knew that the service would strike a chord with at least a few managers who could benefit from regular survey-driven feedback.
TINYhr’s solution, making its debut today, is CLIENTpulse. The idea is similar to TINYpulse, the company’s first product, which sends a quick series of questions to employees that elicit feedback for improving internal happiness levels.
CLIENTpulse is designed for company clients rather than its own workers. Yet the underlying concept is the same: to learn more about how people are feeling, find out what’s bothering them and pinpoint areas of improvement.
Niu, who previously co-founded NetConversions and BuddyTV, said he expects the new service to be an important part of TINYhr’s product portfolio. “It may even be a bigger market opportunity than TINYpulse,” he said.
CLIENTpulse is more or less a SurveyMonkey on steroids. It’s similar in that it asks customers for feedback, but the product dives deeper into the analytics and includes unique features to provide more actionable insights, Niu explained.
There are only three questions for every CLIENTpulse survey: One that measures a Client Happiness Index (CHI); a rotating question that focuses on different areas like retention, service, etc.; and a suggestion box for any type of feedback.
CLIENTpulse, which is optimized for mobile devices, crunches the data to provide insights like response rates and benchmark happiness levels — all of which can be sorted by the type of client, which can help organizations notice patterns in certain groups.
There are already a handful of companies using the product. Venkat Balasubramani, partner at Focal Law, said he’s been impressed with CLIENTpulse so far, noting the high response rates and useful features.
“From the client standpoint, it’s dead simple — there’s just something in how the survey is presented to the client that generates a response,” Balasubramani said.
Niu said he believes the new client-focused service, along with what’s already available with TINYpulse, will be a potent combination.
“Using both products together provides an incredibly robust dashboard into how happy your employees and clients are,” Niu said. “And almost every major business decision flows from informed data and insights into one’s staff and customers.”
SImilar to TINYpulse, companies can try out CLIENTpulse for free but will have to pay a subscription fee, starting at $79/month for up to 100 clients, if they want to use the product long-term. Here’s a video that explains more: