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google-shopping-expressGoogle will offer online shoppers same-day delivery of books from Barnes & Noble stores, under a new partnership that aims to help the companies compete more aggressively with Amazon.com, their common rival.

Barnes & Noble CEO Michael Huseby
Barnes & Noble CEO Michael Huseby

The service will be tested in Manhattan, West Los Angeles and the San Francisco Bay Area, launching on Thursday, according to a report tonight by the New York Times. The books will be delivered via the Google Shopping Express service from Barnes & Noble stores. T

Same-day delivery represents a new way of leveraging Barnes & Noble’s physical retail footprint, effectively allowing its stores to double as warehouses for online orders. Barnes & Noble’s CEO, Michael Huseby, tells the newspaper that the test is an “attempt to link the digital and physical.”

Google Shopping Express also offers same-day delivery from retailers including Costco, Whole Foods, Target, REI and many others.

Amazon on Tuesday announced the expansion of its own same-day delivery service.

 

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