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Microsoft is giving all Xbox Live users access to the Netflix app — just for this weekend.

Normally, the app is only available for Gold-level subscribers who pay $60 per year. But Major Nelson announced today that all Live users with a Netflix subscription will have access this weekend.

It looks like a move to help promote the new Netflix original series “House of Cards,” which premiers Friday.

After surprising Wall Street with strong results last week, Netflix CEO Reed Hastings used a portion of his quarterly letter to shareholders to take on Amazon, Hulu Plus and Redbox. He presented a chart showing which portion of the top 200 movies and shows on Netflix are also available from those rivals.

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