Microsoft is the first company in the U.K. to add pop-up alerts to search queries from a predefined blacklist that are related to child porn, BBC reported today. Users who search for child pornography are now prompted with a warning message notifying them that their actions are illegal, along with links to counseling services.
BBC reported that Yahoo, which uses technology provided by Microsoft for its search engine, may implement something similar. Google, meanwhile, does not appear to be taking any action.
Just last week, we wrote about Twitter implementing Microsoft’s PhotoDNA technology this year to block out child pornography photos from its service. This all comes after UK Prime Minister David Cameron demanded that the search giants do a better job of protecting children against pornography.