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Is Google Glass safe to use while driving? That question is generating lots of discussion in the tech industry following reports that officials in the UK are pre-emptively prohibiting the augmented reality devices from being used behind the wheel.

But some early Google Glass users say it should actually improve safety by keeping drivers’ eyes closer to the road, not on the smartphones in their hands.

In that latter camp is INRIX, the Kirkland-based traffic data and technology company, which announced today that it has built an early Google Glass traffic application specifically designed for use behind the wheel. Check out the video above to get a feel for it.

Based on its testing and use of the concept app, the company says it believes the scenario is actually safer than built-in navigation systems. INRIX compares it to the heads-up windshield displays being built into high-end luxury vehicles.

Features include the ability to receive real-time traffic alerts to avoid traffic jams, take photos to report traffic incidents, and share estimated arrival times with people at your destination. The app is slated to be released later this week for Google Glass developers and users, and INRIX plans to incorporate their feedback as it continues to develop the experience.

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