This week on The Next Big Thing I sit down with Kellee Khalil, the Founder and CEO of Loverly, the visual search and commerce engine for the wedding industry. Two of their biggest clients are right here in the Pacific Northwest, Nordstrom & Blue Nile, and when she was in town we had her stop by the studio.
The next big thing we talk about is how to create a platform that changes the way millennials (people ages 18-35) search and shop for important events in their lives. This CEO is showing that you can solve the bridal search problem by changing the digital landscape. Loverly has an online reach of 2.6 million users across its site and blogger network, and those users view around 40 million images a month.
Khalil also explains the lessons she’s learned about how to pitch potential investors on an idea that targets a demographic they aren’t in.
Loverly just released a new version of their app and it’s been selected by Apple as one of the prestigious New and Noteworthy apps nationwide.
Listen to the show below or via this MP3 file.
The Next Big Thing, with Seattle media entrepreneur Jenni Hogan, is produced by KIRO Radio and MyNorthwest.com. Follow the show on KIRORadio.com, and subscribe in iTunes. Follow Jenni @jennihogan and jennihogan.com.
